Not that it matters much anymore, but the pilot centers on Bob/Robert Allen, a con man running two long cons simultaneously. In one, he's selling shares to non-existent wells to people in Midland, Texas, while living with his girlfriend. In another, he's married and working his way up in his father-in-law's oil company. And in both, his con man father is close by to monitor his progress.
I think a lot of people were turned off by the idea of a guy sustaining two separate relationships, but while it may certainly make him an anti-hero, Josh Wolk has enough charisma as an actor that Bob/Robert remains likable. It also helps that he's trying to get out of the con life and actually believes he loves both of the women. The best stuff in the pilot involves his interactions with his dad, all of which feels like something out of a Sawyer flashback from Lost (which I mean in a good way). When it gets too far into the family drama with the oil company, then it heads a bit into Dallas territory.
So there's the issue right there. For the most part, it's a smart drama, but it's also a bit of soap. It's a con man show, but has a lot of other things going on. It's hard to tell from the pilot what would happen next, and I guess we may never know. Still, this one had a lot of promise, and I'll get to that second episode at some point, even if I don't ever get to see the third.